First of all, big thank to all of you last week that commented and PM’d me with input on the Patreon idea. As usual y’all thought of things that I hadn’t, and helped steer it in (I think/hope?) the right direction.
Let’s talk about what I don’t want. I really definitely do not want to put content that would normally be on this blog behind a paywall. I’ve been doing this thing for 8 years pretty much 5 days a week for no other reason aside from the fact that I (usually) enjoy writing, I enjoy the community, and I enjoy the discussions it’s brought about. I don’t want that to change. Blogs have been dropping like flies the last few years and I don’t want this to be another casualty. So instead of taking anything away from the normal blog posts, content-wise, I’m thinking I would drop down to posting more like 4 days a week on average (sometimes 3 if I’m really strapped) to clear up some time for producing the Patreon content.
All of that said, what I really DO want is to make the Patreon interesting, worth doing, and worth people actually paying money for. If I’m giving you the honest truth, the idea of dabbling in something a little bit different, but still complimentary all together, holds a lot of appeal for me. I’ve been at this thing for a long time… this blog started in 2014, I’m coming up on 2,000 posts and almost 1.5 million words written. That’s a freakin lot. Having the opportunity to accent it with content in other formats makes me feel a little re-invigorated about all of it. And if I’m not going to do something cool and fun and worthwhile, I’d rather not do it at all. So here’s what I’ve got for the membership tiers and what they would include:

$5/mo “Superfan” – this tier gets access to a private Facebook group with more discussions, early updates on stuff, extra details, etc. To be honest there’s a lot that I either don’t post on here, I post vague info about, or wait until it’s very much a done deal before spilling the beans. It’s kind of a lite version of what all is really going on, mostly because I have to remember that anyone and everyone can see this site. With a private group and smaller audience, I could say more and say it earlier. Like, for instance… Presto’s lameness ordeal of the past couple months… I would have updated on that as it was unfolding rather than waiting til the end diagnosis. Or the Ocala property purchase that I didn’t want to give details about until it was all very much wrapped up. We can also do polls for fun things (want to vote on what bridle Gemma gets?) and stuff like that. Think of it as “the rest of the story” or “BreedRideEvent Plus”. I also want the group to very much be a community where discussion is encouraged.

$10/mo “Supporter” – this tier gets access to the above Facebook group plus exclusive Patreon-hosted content, which will be (at minimum) monthly podcasts and vlogs as well as extra written content. Having it at this price bracket will allow us to keep everything ad-free. The items in this tier require a little assistance in the form of Hillary, who will co-host the podcast and some of the vlogs with me and help with production. We do a lot together, she’s leasing Henry, and she co-owns Gemma, so it’s a partnership that makes sense, we’re friends so we banter well, and she’s someone that you guys already “know”. We’ll also bring in other blog “regulars” like Bobby and Michelle as guests to keep things interesting (I feel like a lot of y’all would love listening to Bobby absolutely roast me for an hour, or hear Michelle talk more about her mares and foals and breeding philosophy). We’ll give more detail about ourselves and our horses, talk about whatever is going on at the moment, discuss more controversial topics, new and cool things that are coming out, etc. When we take trips, go to shows, during the Ocala move, when we restart Gemma under saddle, etc I’ll do some vlogs with a lot more detail and more footage than you would get elsewhere. The white breeches post that the regular blog gets? Patreon gets a vlog version as well, with way more detail, as well as a regular schooling breeches vlog. The results from Gemma’s genetic testing? Blog gets the key points interpreted by me, Patreon gets to see the full report PDF and a fully detailed breakdown. You get the idea. For written content I’m also thinking I could actually publish all those bloodlines spreadsheets I’m always making, plus Hillary has some great budgeting spreadsheets and tools like that as well. This is also where I’ll put the “Where Are They Now?” WTW foal updates as we hear news from their owners. Patrons from this tier as well as the next VIP tier will also be invited to submit topic requests and participate in AMA’s for the podcast or vlogs.

$15/mo “VIP” – It’s hard to gauge how much interest there would be in this tier so we’d have to see how many we got and if it was feasible enough to keep it long term, but this would include the fb group and all the extra Patreon content, plus a “thank you” package of goodies when you sign up (I’ve already got stuff planned out and am fairly pleased with myself, and yes it will also include a card signed by humans and horses because who wouldn’t want a Henry tongue-print and a Presto nose boop?), as well as automatic entry into monthly giveaways for cool stuff. Good stuff, not lame stuff. We’ll kick it off with a bang by giving away a Seaver girth sleeve on March 1.
Shoutout to Aimee L who not only sneakily found her way to the Patreon early, but became our first Patron and first VIP – getting the ball rolling in style
I think all of this is feasible with Hillary’s help in addition to cutting out a day a week (on average anyway) of the regular blog. Then the Patrons would still be getting something fun for their money, I would still have time to produce the type and quality of content I would be happy putting out (again, with Hillary’s help), and the people who don’t want to pay for any of it can still continue getting pretty much the same content here.

Hopefully this is a solution that will keep everyone happy! If you want to be a Patron, we would absolutely love to have you on board for what we’ve got planned. But it not, that’s okay too. ❤
This is awesome! I’m so glad it ended up happening, and also wow you pull things together so quickly! Will be joining the $10 tier during my lunch break when I can go find my credit card!
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Thanks for your support! Everyone gave me great ideas.
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I wish I could afford the $10 tier. 😦 I would have suggested a $1 or $3 tier as the lowest, and add just the extra content for $5. I’ll just have to wait until I can afford it, probably in a year, then read the backlog, I guess.
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I get that. We debated over the tiers quite a bit before landing on what we did, mostly based on 1) comparable Patreons 2) our time investment to produce the content we wanted. 3) how many people we guessed would actually sign up. If we get more than estimated then we can definitely lower each tier, but we had to start at what made the most sense based on the information and numbers we had. Unfortunately it’s not sustainable to spend the hours required producing the extra content, keep it ad free, and only charge $3-5 unless there were quite a few Patrons. I do have a lot of fun stuff planned for the $5 tier in the facebook group though, so hopefully that’s a workable solution for a lower budget, or of course people can just keep getting the normal content for free.
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Excited to provide some financial support after enjoying your content for over 7 (!!!) years! I’m not much of a commenter but I read everything you post and am very excited for this Patreon content!
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While I’m not in the position to support you (too many medical bills of my own and plus horse bills –sorry!), wishing you success! You deserve it! Sorry to miss out on the fun, but happy to see that some content will remain on the blog.
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Totally get it, thank you!
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I’ve never decided to jump on the Patreon bandwagon up until this point, but I’m honestly super excited to see what you all do with this & decided to sign up!! Can’t wait to continue to get some great content from you (and Hillary!)
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I’m so excited! I used to read Hillary’s blog before she moved to Texas and I’m so glad y’all will be partnering on the content. Plus Bobby!! Plus Michelle!!! I’m so glad you have a sustainable path to keep the blog going and add voices.
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I just signed up! I’m happy to support you, since I have gotten so much out of reading your blog post for the last several years. I’m also low-key excited about Bobby content. The Facebook group is a cool idea but I do not have Facebook because the drama stresses me out, but I’m really looking forward to seeing the type of content you put out!
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Please don’t tell Bobby you’re excited about anything having to do with him, his ego is already insufferable.
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I am VERY excited at the opportunity to roast Chance on a public forum!!! HAHAHA!
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Say less. I’m already signed up! I’m glad you’re taking this step!
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But I’m not good at saying less. 😂
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lol I’m on tiktok too much! say less to convince me, but keep on saying more for content!
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I must be in the same financial boat as some above. The $10 level sounds great, it’s just out of my comfort zone. I will subscribe for a few months to get you $$$$, then decide if I “have” to keep it.
Thank you for leaving some of the content free. Wishing you the best!
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I think your levels are reasonable, but im sad that the “where are they now” content wont be on the main blog – i love to see how the littles are doing, and it would be great promotional material for WTW.
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WTW shares stuff from the owners sometimes on their facebook page, keep an eye out there!
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Have just signed up and am so glad to be able to somewhat pay you back for all the ideas, recommendations, and insights you’ve shared over the years!
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Also in the bit sad boat about the WTW youngster updates, HOWEVER, I think it makes complete sense for your tiers.
Thank you for keeping some things for those of us who can’t afford it YET.
Congratulations on your new endeavor!!
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You still get Foal Friday’s and stuff to satisfy that baby craving!
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As someone lucky enough to call Aimee a good friend, I am 0% surprised and 100% amused that she snuck in there. The best.
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You get extra points around here for being clever 😉
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