Yes, have no fear, it is coming (starting Wednesday morning, to be exact… I’ll post here and let you know when it’s up, or you can follow this facebook page for updates). However, this year will look a little bit different! Y’all know I’ve been putting together this entirely insane and gargantuan list for years, and back in the days where I had a corporate job that included paid holidays, taking all that time was more doable. But these days I do not have a corporate job, and now time is money… even on holidays. After last year I was very on the fence about whether or not I would do it again, because the time it takes to do it well has become less and less justifiable for me.
BUT… in stepped TurnoutHQ. As you guys know, I’ve been doing some work for them over the past few months as their website and app have gotten off the ground, and they have graciously offered to host the list this year, as well as pay me for the time it takes to put it together. All hail TurnoutHQ, they’ve single-handedly saved the list (and my bank account, honestly).
So this year the list is officially transitioning from Breed.Ride.Event. to TurnoutHQ, enabling some serious upgrades.
To be honest, this is a boon for everyone. By hosting the list on TurnoutHQ, we now have a larger team working behind the scenes, which means a more comprehensive master list, faster updates, more eyes, and the ability to hunt down more deals as soon as they drop. You can still expect the same format you know and love:
- A massive list of all kinds of Black Friday deals for horse people: clothing, tack, equipment, stable supplies, training courses, gifts – you name it, we’ll have it.
- Regular updates all week and weekend long. We’ll be working morning and night to monitor all the sales and bring you updates ASAP.
- Exclusive discounts and codes available only through TurnoutHQ. Yep, that’s right, we’ll have some discounts that can’t be found anywhere else.
Basically, the 2025 list will be the same as years past, just even more absurd.
Important to Note: You’ll need a free TurnoutHQ account to view the list.
To access the list this year, you’ll need to create a free TurnoutHQ account and verify your email. This isn’t a paywall, it’s security. TurnoutHQ verifies every account to keep bots, scammers, and bad actors off the site. That means the deals list and links (as well as the broader THQ community) stays safe, trustworthy, and scam-free. Signing up takes less than a minute, and once you’re in, you’re good to go.
Bonus perk: creating a free account = way more than just the sales list. We’ve also got community groups, our forum-style space in a friendly and welcoming environment. There IS an equestrian bloggers group, although right now it’s just me and Stacie. Come join! It would be nice to have a little community space that isn’t on bookface (which I hate more by the day).
TurnoutHQ also has marketplace listings for buying and selling used equipment, and thanks to the account verification you know you’re getting a scam-free experience (side-eyeing bookface marketplace aka scam central).
Basically, moving the Black Friday Sales List to TurnoutHQ means that not only will it continue, you’ll get more deals, more security, more accuracy, and a stronger community behind it. I hope you guys will show TurnoutHQ some love – as they’ve done for me – and create a free account, explore the site, comment on posts, make new ones, suggest new community groups, etc. It’s a really great team of horse people that have been super supportive of me and have an incredible vision for what the site and app will eventually be in the future.
Happy shopping!



All hail TurnoutHQ! How exciting
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I’ve been a (free) TurnoutHQ member for a few months now and they’re super awesome. AND I even won an awesome hot pink unicorn blanket bag from them just for following them on bookface, which was awesome!
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I need to shop like I need a hole in my head but since I have several of those already, I signed up. Someone go say hi to me in the blogger group!
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